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With that said, the faster the page loads, the more likely it is for people to visit and click through your pages. However, due to large file sizes and content, web pages can sometimes load slowly, which can cause people to leave your site early or not even wait for the first page to load. To solve such a problem, you need to optimize your pages.
Optimizing your website is crucial for your site to be seen and approved by the public, and also searched and ranked by the search engines. Optimize Your Images
If you are not satisfied with your website’s performance, a few simple fixes can improve your website’s rank in search engines to increase traffic flow and conversions.
A very crucial aspect of Search Engine Optimization (SEO) is making sure your website is easy for its users and search engine robots to understand. Search engines have become much more sophisticated than they were in the past, yet can't see a web page the same way as a human can. SEO helps the search engines read and figure out what your pages are about to determine how they may be useful for users.
Optimizing a website refers to search engine optimization, which is a means to increase your website's ranking on search engines. It also refers to performance optimization, which ensures that your pages run quick and smoothly. Search engines rank sites and discover keywords to attract new visitors to your site. Dig into the code and look for improvements to keep your visitors around instead of getting upset due to poor content or having to wait for slow pages to load.
Your title and meta tags are located inside your html’s head area.
Search engines use crawl robots to analyze your HTML meta tags and do not alter your page's look, or it's visible content. Your title tag goes at the top of each page between the head tags to identify the page's general content. Be sure to write an accurate description in the description tag, as it is used by most search engines to describe a site in search results. Add a meta keyword tag as well to reveal the most important keywords for each page to search engine bots.
NOTE: Just because Google's search bots do not look at meta keywords, other search engines may.
Your title tag is visible at the top of your browser and is an important element of your website’s content, as it defines the title of your document. A title element is a requirement in all HTML/XHTML documents and is one of the key on-page SEO elements. So make your title compelling to increase click-throughs.
Your page titles should have the keyword phrase you’re targeting and be descriptive for the reader. For example, if your article is about “Website optimization,” then a good title might be “How to optimize your web pages”.
Focus on primary keywords and work them in if you can and use a secondary or other keywords. Place your primary keywords right at the beginning of the title. But don't stuff it with too many keywords, as a long list of keywords looks suspicious to both Google and your site visitors.
Make sure the primary keywords in your title are relevant to the content on your page. Otherwise, you'll lose ranking if there's no relevance and users won't stay on your site.
Restrict your title tags to 69 characters. Although search engines will index longer titles, anything over 69 characters will be truncated by Google. If your title tag is over by even one character, you'll lose a whole word in the displayed search results.
Use a distinctive title tag for every page so that Google doesn't see you as duplicate content. Use the pipe ( | ) symbol or dash ( - ) symbol. Anything else diminishes your intended message.
Description tags do not play a role in search engine rankings but are critical in getting users to click on your page in the SERPs. Description tags let web surfers know if the page contains the information they're seeking.
The description should be a to-the-point narrative of the content of your page with a bit more detail than what you can place in your title. Try including a strong call to action to spur your prospective customers into action.
The reader should be able to make sense of your description, as you want it to draw the reader to your website from the SERP, an extremely important part of online marketing.
It should reinforce your title tag. Confusion will take supremacy if your description has nothing to do with your title tag, and the searcher will pass over your site listing in the search results.
Again, place your primary keyword near the beginning title and description and don't irritate search engines by using too many keywords.
Your description tag should not contain more than 160. Include your brand name to increase brand name awareness, which helps establish credibility.
Cramming it full of as many keywords as you can think of is unethical and can cause search engines to ban your site.
Examine your page content and find the right keywords first. Doing this before publishing your page(s) can save you a lot of wasted effort in the future.
Your keywords tag should have around ten or fifteen words, twenty at the very most. You may repeat your top three keywords once, but repeat them more than three times and search engines are likely to ignore them, or, worse, not list your page at all.
Use diverse keywords that may contain text included in relevant site links. Don’t use too many variations of keywords and phrases, such as ‘link, links, linking, link to my site’. When you attempt to squeeze more than three of the same keywords into your tags by using variations of them, search engines can view them as spam and penalize your page.
It’s not realistic to think that your site is going to rank high for the keywords you choose, as many keywords are simply too competitive. When creating or optimizing a new website, you must first do proper keyword research to find the right keywords. Finding the right keywords should bring in traffic to your site.
Ever since Google released the new Hummingbird update, search engine optimization has switched to topics from individual keyword phrases. There is now more focus on the intent of the phrase giving Google a better understanding of what the context is.
The Google Adwords tool is a great tool for doing keyword research. It can give you some good ideas for keywords. Try to find keywords that have low to medium competition in an area.
After you pick your keywords, create relevant and outstanding content that users and search engines want to see.
Quality content is now a requirement to rank well (the longer, the better). Search engines rank pages with bad grammar and spelling lower. Each page should be optimized and have sufficient text that is of relevance to your visitor to rank well in the search engines. Your page content should appear in your page URL, title, H1 heading, description and meta tag keywords.
Some say 500 words is a good minimum length for your normal page or blog post, but some argue that 250 words are sufficient, and others argue at least 2000 words are needed. There is also the argument that anything over 1000 words can penalize your page. But what is really important is that your page is fun to read and relevant to what the reader is seeking.
In using the H1 tag, be sure to include your primary keyword phrase in it, as search robots are looking at them too (but don't overdo it). Further, it is not a good idea to try to spam the robots by frequently using the H1 tag on the same page. But, it is usually safe to use the H2 tag more than once on a page, as also with the H3 tag and so forth.
Readers often view an exact domain name match and a keyword-optimized URL as suspect. However, a branded root domain with an optimized URL is fair game, such as http://seopractices.com/learn-seo.
Use targeted keywords in URLs because search engines read them so they can better connect their users with relevant content (e.g. http://yourdomain.com/target-keyword)
To make a Favicon, create a 32 x 32 or 16 x 16 (pixels) image and format it as .gif with the transparency on, then name and save it as 'favicon.gif'. Navigate to the file and rename it 'favicon.ico' and upload it to the root folder of your server.
Once the favicon.Ico file is in the root folder; it will appear in the upper left corner of your browser tab when users load your page. If using WordPress, upload the favicon.ico file to the template folder for it to work.
Add mobile URLs to sitemaps. Identify mobile friendly pages in sitemaps so they get ranked higher in mobile search results.
Use robots.txt to block bad URLs and tell search engines to ignore dynamic URLs that point to your canonical URL.
DO NOT USE CAPITOL LETTERS IN URLS
(URLs are case sensitive, so avoid confusing visitors and search engines.)
Put top content in the root folder. URL structures can signal top content because it’s in your root folder (e.g. http://yourdomain.com/best-content.htm - and not - http://yourdomain.com/secondary-folder/best-content.htm).
Use readable URLs only. If humans cannot read or understand your URLs, neither can search engines (e.g. http://yourdomain.com/my-content.htm - and not - http://yourdomain.com/sdxchgplurim.htm).
Periodically check page load time on your pages to make sure changes to your site have not affected performance.
The goal of internal linking is to provide a clear path for web surfers to have access all pages pertinent to their search criteria, which also makes it possible for spiders to crawl and properly index your pages.
Make sure you link your content to other internal pages that would be beneficial to your readers. Internal links improve your site’s SEO and will make it easier for your readers to navigate and find more of your useful content.
In today's world, nearly everybody has a smartphone and use them to browse the Internet. Therefore, it is imperative your website has a responsive design allowing your pages to easily show up on a small screen. A responsive design helps your pages to load faster on a smartphone because the pages don't have to redirect to another URL.
You should occasionally check your web pages at random for file size and load times. Expect many users to visit your site on mobile devices, so make sure your site is ready. The easiest way to check file sizes and load times is to Google keywords phrases like 'web page file size checker' or 'website speed test'. Your search results should provide you with a variety of websites that will do this for free. Optimizing your pages with reduced file sizes and faster load times will increase your site rankings.
Image file sized play a huge role in the time it takes for your web pages to load. As such, you should reduce the image’s file size as much as possible to minimize the amount of time it takes to upload. At the same time, be careful you don't reduce it to the point of causing it to lose its visual clarity.
There is a variety of free and paid image optimizers available on the web, such as Image Optimizer, TinyPNG, JPEGmini and so on, but I like to use Photoshop.
In Photoshop, simply open your image, resize it to the size you want (the smaller, the better) and click ‘Save for Web & Devices’. Then you simply adjust the quality level to suit your page and click ‘save’.
The same applies to sites that you link to. If you are going to link to other sites, link to websites that are relevant to your website’s content. For example, if your website is about a floral shop, do not have links to or from websites that are about car repairs. When you do link to other websites, only link to reputable sites.
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